Privacy Policy

Website: https://bigbrandday.com/
Contact Email: admin@bigbrandday.com
Data Controller: Abigail Tonga
Correspondence Address: 125 Jones Road, KENMORE DC, QLD 4069, Australia

1. Introduction

Welcome to Big Brand Day (“we”, “our”, or “us”). We are committed to protecting your privacy and handling your personal data with transparency and care. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, https://bigbrandday.com/, which provides shopping guides, product reviews, surveys, and deal alerts.

We comply with the UK General Data Protection Regulation (UK GDPR) and, where applicable, the EU GDPR. This policy applies to all users, with particular attention to our visitors located in the European Economic Area (EEA) and the United Kingdom.

By using our website, you agree to the practices described in this policy. If you do not agree, please discontinue use.

2. Information We Collect

We collect information that you provide directly to us and information that is collected automatically.

2.1 Information You Voluntarily Provide

  • Contact Information: Name and email address when you subscribe to our newsletter, participate in surveys, or contact us.

  • Survey Responses: Your answers to our questionnaires, which help us understand shopping preferences and trends.

  • Correspondence: Records of your communications with us (e.g., via email or contact forms).

2.2 Information Collected Automatically

  • Technical Data: IP address, browser type and version, operating system, device information, and referring website.

  • Usage Data: Pages visited, time spent, clicks, scroll depth, and the dates/times of your visits.

  • Cookies and Similar Technologies: We use cookies to remember preferences, analyse traffic, personalise content, and support affiliate marketing. For more details, see our Cookie Policy [Link to Cookie Policy].

3. How We Use Your Information

We use your personal information for the following purposes:

 
 
Purpose Data Type Legal Basis (GDPR)
To send you daily deal alerts and newsletters Email address Consent (you can unsubscribe anytime)
To operate and improve our website Technical + usage data Legitimate interests
To analyse survey results and share aggregated insights Survey responses (anonymised) Legitimate interests / Consent (if sensitive data)
To respond to your inquiries Name, email, message Legitimate interests
To track affiliate referrals and earn commissions Click data, purchase info Legitimate interests
To ensure website security and prevent fraud IP address, technical data Legal obligation / Legitimate interests

4. Legal Basis for Processing (GDPR)

For individuals in the UK and EEA, we rely on the following legal grounds:

  • Consent: For sending marketing emails and placing non-essential cookies. You may withdraw consent at any time.

  • Legitimate Interests: For operating the website, analysing usage, running surveys (anonymised), and affiliate marketing. We balance our interests with your privacy rights.

  • Legal Obligation: When we must comply with laws or regulatory requests.

5. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share your data only in these limited circumstances:

  • Service Providers: Trusted third parties that help us operate (e.g., email marketing platforms, analytics providers, hosting services). They are contractually bound to keep your data confidential.

  • Affiliate Partners: When you click an affiliate link (e.g., to Amazon, Flipkart, Couponly), a tracking cookie may be placed by the affiliate network. Their privacy policies apply.

  • Legal Requirements: If required by law, court order, or to protect the rights, property, or safety of Big Brand Day, our users, or others.

6. International Data Transfers

Our business is based in Australia, and we serve customers primarily in Europe. Your personal data may be transferred to and processed in Australia or other countries where our service providers are located.

For transfers from the UK/EEA to Australia or other third countries, we ensure appropriate safeguards are in place, such as:

  • UK/EU Standard Contractual Clauses (SCCs)

  • Adequacy decisions (where applicable)

By using our website, you acknowledge that your data may be transferred outside the UK/EEA.

7. Data Retention

We retain your personal information only as long as necessary for the purposes set out in this policy:

  • Newsletter subscribers: Data retained until you unsubscribe or request deletion.

  • Survey responses: Anonymised within 12 months; identifiable data deleted after 3 years.

  • Contact form inquiries: Retained for up to 2 years after last contact.

  • Analytics data: Retained for up to 26 months.

8. Your Data Protection Rights

Under GDPR, you have the following rights:

  • Right to Access: Request a copy of the personal data we hold about you.

  • Right to Rectification: Correct inaccurate or incomplete information.

  • Right to Erasure (“Right to be Forgotten”): Request deletion of your data under certain conditions.

  • Right to Restrict Processing: Limit how we use your data.

  • Right to Data Portability: Receive a machine-readable copy of your data to transfer elsewhere.

  • Right to Object: Object to processing based on legitimate interests (including direct marketing).

  • Right to Withdraw Consent: Withdraw consent for marketing emails or cookies at any time.

To exercise any of these rights, contact us at admin@bigbrandday.com. We will respond within one month.

9. Cookies

We use cookies to:

  • Remember your preferences (e.g., language, cookie consent)

  • Analyse website traffic and user behavior (e.g., Google Analytics)

  • Enable affiliate tracking for commissions

  • Deliver personalised deal alerts

You can manage cookies via our Cookie Banner (which appears on your first visit) or your browser settings. Disabling certain cookies may affect website functionality.

For a detailed list of cookies, please see our Cookie Policy [Link to Cookie Policy].

10. Affiliate Marketing Disclosure

Big Brand Day participates in affiliate marketing programs (including with Amazon, Flipkart, Couponly, and others). This means we may earn a commission when you make a purchase through our links, at no extra cost to you. Our reviews and deal recommendations are never influenced by these relationships. We are committed to honesty and transparency.

11. Surveys and User Feedback

We occasionally run surveys to better understand shopping habits and preferences. Participation is entirely voluntary. Survey responses are usually aggregated and anonymised before being shared publicly or with partners. Where we collect any personal data within a survey (e.g., email for a prize draw), we will ask for explicit consent and explain how that data will be used.

12. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from anyone under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will be posted on this page with a revised “Last Updated” date. We encourage you to review it periodically. Material changes will be notified via a website notice or email (if you are a subscriber).

14. Contact Us

If you have any questions about this Privacy Policy, your data rights, or wish to make a complaint, please contact:

Abigail Tonga
Data Controller
Email: admin@bigbrandday.com
Phone: 07380 26879
Postal Address: 125 Jones Road, KENMORE DC, QLD 4069, Australia

(Please note: our address is in Australia; for data protection matters, email is the preferred contact method.)

15. Right to Lodge a Complaint

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with your local supervisory authority. For individuals in the UK, this is the Information Commissioner’s Office (ICO) :

Information Commissioner’s Office
Website: https://www.ico.org.uk
Helpline: 0303 123 1113

For individuals in the EU, you may lodge a complaint with the supervisory authority in the member state where you reside.

We would, however, appreciate the opportunity to address your concerns first – please contact us before escalating.